Domain names are what you use to find your website in the World Wide Web. Choosing a great domain name should apply the very same rule used in real estate – location, location, location. Buying a domain name is like buying a piece of land for development purposes. You would not want to acquire a piece of land in an undesirable location. Likewise, you would not want to buy a domain name that doesn’t increase the value of your website. Use the following factors to buy a good domain name:
Choosing a top-level domain extension should be guided by the niche your website targets. If your website targets an international audience, then perhaps the best top-level domain extension to go for is the .com. This is because .com TLD is considered to rank the best on search engines. Additionally, .net and .org are other good TLDs you could use. If your websites targets a particular location, such as the UK, then a TLD such as .co.uk would be best.
Include Your Keywords on the Domain Name
Keywords and keyword phrases are used to rank your website on search engines. As such, it is important that your domain name contain the keywords you are targeting. For example, if your website offers information on cupcakes, you will be better placed if you could incorporate the words cup and cake on the domain name. You could end up with YumCupCakes.com or CupCakeVilla.com. The options are infinite.
Exclude Undesirable Characters from the Domain Name
Though having undesirable characters, such as hyphens and numbers, is a personal choice, it would be best to avoid them. In some instances, they are inevitable. For example, If you were to start a website to honor James Bond, chances are you would want to include the numbers 007 in the domain name, settling for JamesBond007.com. In other words, try to minimize the use of these undesirable characters.
Make Sure It Doesn’t Infringe On Any Trademark
Before registering your domain name, do your due diligence to find out if it may be infringing on an existing trademark. Trademark violation may cost you a lot of money, and valuable time. Use a trademark search system to help you with this.
The Shorter the Domain Name, the Better
The benefits of short domain names are profound. First, they are very easy to remember. For example, the chances of a web user to remember a one-word domain name are very high compared to the chances the same web user has on a three-word domain name. Second, it would be easier for someone to recommend a one-word domain name to somebody else, especially if that domain name represents a website with valuable information. Finally, it is very hard to misspell a short domain name. For instance, what are the odds you will type lons.com instead of Loans.com, none.
Additionally, Since it is very hard to find one-word domain names on the market today, go for two-word or three-word domain names.
Buy Properly Prices Domain Names
You will come across domain names with inflated prices from time to time. Before registering a domain name, you should appraise it to find out if it is priced properly. This prevents the likelihood of being swindled and losing a lot of money.
In conclusion, you should be extra careful when registering a domain name. Remember that you will use this name into the future. You should be able to brand it easily into a successful resource. Follow the above tips to register a strong domain name.