In the past, many people were able to make lucrative income with simple affiliate marketing strategies. Now with the recent changes in the algorithms of search engines, many people believe that affiliate marketing is no longer effective. Is this true?
What has changed in affiliate marketing? The simple techniques to succeed as an affiliate have changed. Before you could start with market research to find a profitable niche and then continue with keyword research. You could build a website with a series of landing pages along with the incorporation of their chosen key words or phrases. Then you could use pay per click campaigns on search engines to drive traffic to landing pages, most of which were sales letters for products to promote. If you wanted an advantage in search engines, you could choose a domain that exactly matches the domain of the product, in order to quickly rank on the first page of Google, Yahoo or Bing.
So if the rules have changed, does this mean this strategy no longer works?
Yes and No.
The basics of affiliate marketing remain the same, and will continue to work in the foreseeable future. In fact, there are still many of these affiliate marketing sites and the search engines continue to show good results bringing with it benefits each month to the owners.
However, it is increasingly difficult to make this kind of website appear in the top results of search engines. Given that the information on these sites was and is very poor.
So what actually changes in the strategy is something you have to keep and bear in mind. And this is very simple
Most sellers use web sites with very little value to the consumer. These sites were considered as affiliate sites with low quality articles. Of course before you were able to get away with it because search engines were not as strict when it comes to search engine ranking, and members also had the option of using Google AdWords to drive traffic directly to the sales pages.
Now days, however, the situation has changed dramatically. The Google AdWords rules have changed, and most members have stopped using pay per click campaigns. Meanwhile, recent changes in Google’s algorithm tell us that high quality content is more important than ever.
There might still be people who are providing very poor quality content, some mediocre and other irrelevant to the issue only to sell, but sooner or later these people will realize, unfortunately by force, that the rules have changed.
If you want to succeed in the long run with affiliate marketing you need to start focusing on creating authority sites that actually provide potential customers with useful and relevant information. These should be sites in which the focus isn’t only on selling but in providing high quality information and mainly to provide solutions to visitors.